Video: Get More Mileage out of Your Wardrobe with 'Jones New York Style Miles' Featuring Lloyd Boston

GET MORE MILEAGE OUT OF YOUR WARDROBE WITH "JONES NEW YORK STYLE MILES" FEATURING LLOYD BOSTON


New York, NY, March 5, 2009 /PRNewswire/ — This Spring Jones New York introduces a new in-store event series that helps women maximize their current wardrobes and stretch their clothing budgets. JNY Style Miles, featuring exclusive JNY style expert Lloyd Boston, will travel across the country to help women utilize the clothes they already have in their closet while adding key seasonal pieces from Jones New York to create a recession proof wardrobe. The in-store tour kicks off in March.

The JNY Style Miles program also has an online video component, featured on jny.com, where Mr. Boston will be hosting 12 episodes on topics to help women focus on their style without a big price tag.

The in-store events will feature a wardrobe clinic where Mr. Boston will show women how to take the "closet classics" they already own and mix and match with key Spring items from Jones New York for a refreshed wardrobe. Following the show, Mr. Boston will personally shop with women to help implement the JNY Style Miles principles. Guests at the events will receive a DVD copy of select JNY Style Miles episodes along with a sneak peek of Mr. Boston's new show on Fine Living Network, Closet Cases. Attendees will also receive a special gift with a Jones New York purchase.

"In today's economic environment, we're all digging deeper to do more with what we have, but that does not mean style must suffer due to a limited clothing budget. One of my fashion philosophies has always been to refresh your style by maximizing what is in your closet," says Mr. Boston. "I'm excited to work with Jones New York on launching this program and reaching out to women I know will embrace the JNY Style Miles program."

"For over 30 years, Jones New York has connected with women by helping them define their personal style, and offering a variety of programs to enhance women's lives. The JNY Style Miles program helps women see the hidden value they already have in their closets and build upon that for a truly maximized wardrobe. The JNY Style Miles program is very accessible as well with in-store events and online video episodes," says Amy Rapawy, Senior Vice President, Marketing, Jones New York.

For more information visit www.jny.com

Jones New York Style Miles Spring in-store events schedule:

March 14th - Bloomingdale's, White Flint (North Bethesda, MD)
Event time: 2:00 pm

March 28th - Macy's, Lenox Square (Atlanta, GA)
Event time: 2:00 pm

April 18th - Macy's at Bridgewater Commons (Bridgewater, NJ)
Event time: 2:00pm

April 25th - Macy's, Valley Fair (Santa Clara, CA)
Event time: 2:00 pm

April 30th - Macy's on State Street (Chicago, IL)
Event time: 6:00 pm

May 2nd - Dillard's West Town Center (Knoxville, TN)
Event time: 2:00pm

About Jones Apparel Group, Inc.
Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores. The Company's nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, footwear under the Dockers Women brand licensed from Levi Strauss & Co., and apparel under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women's and men's products which the Company does not manufacture. For more than 30 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.

Press Contact:
Irene FitzGerald
(212)-703-9160
Julia Steinberg
(212) 536-9616