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Senin, 02 Maret 2009

Video: Experts Unite to Help People Manage Spring Nasal Allergy Sneezin'



Simple Steps Can Make a Big Difference In Managing Indoor and Outdoor Allergies


Atlanta, Ga. and Bridgewater, N.J. (March 02, 2009) /PRNewswire/ — As this year's spring nasal allergy season quickly approaches, people living with nasal allergies should take steps to manage their symptoms and ward-off allergens before they hit home. To help the nation's estimated 40 million nasal allergy sufferers prepare for the spring nasal allergy season, UCB and sanofi-aventis have enlisted a team of indoor and outdoor allergy experts in the Nasal Allergies: Tips from The Xperts awareness campaign. These experts, including Jeff May, Certified Indoor Air Quality Professional, are offering tips to help manage nasal allergy symptoms this spring and through out the year.

According to a recent survey, nearly three-quarters (74%) of those diagnosed with indoor and outdoor allergies stated that they don't feel like themselves when they are suffering from nasal allergies. And more than half of nasal allergy sufferers (53%) reported that they avoid activities like being outside, traveling and being social because of their nasal allergies. But according to May, who authored several books published by the Johns Hopkins University Press, including My House Is Killing Me! and Jeff May's Healthy Home Tips, this does not have to be the case.

Based on his indoor environmental investigations of thousands of homes, offices, and schools, May advises that there are solutions at hand to help manage nasal allergy symptoms that are commonly overlooked. "What many people don't realize is that a clean space may not be clean of allergens. To make a home a haven for nasal allergy sufferers, extra steps need to be taken," says May.

May offers these important steps to help prepare for and manage spring nasal allergies:

Watch out for carpets and upholstered furniture. Feel like you can't give up your carpets and upholstered furniture? Don't worry, a steam vapor treatment may help to kill some dust mites.
Wash your bedding weekly. Set a day each week to wash bedding in hot water (130°F) and dry them in a hot dryer to help kill dust mites. If you have satin sheets freezing them overnight will kill dust mites, too.
Look into allergen-proof bedding. Allergen-proof mattresses and pillowcases are helpful for lessening exposure to dust mites. I would even recommend taping over the length of the zipper.
Wipe your feet. Pollen often clings to shoes when walking around outside so be sure to wipe your feet before going inside so you do not bring along the pollen, or better yet, leave pollen-covered shoes outdoors.
Leave pollen outside. It's better not to let the allergen in your home than to try to remove it once it's there, so do not rely too much on air purifiers. Keep your windows and doors closed, especially on days with a high pollen count
With spring allergy season upon us, it's more important than ever to be prepared to manage nasal allergy symptoms.

"Patients often do not acknowledge the seriousness of their nasal allergy symptoms and self-medicate without speaking with their doctor. However, through proper diagnosis and the right treatment, nasal allergy sufferers can begin to better control their symptoms as they head into the spring nasal allergy season," said Dr. Michael Blaiss, Clinical Professor of Pediatrics and Medicine at the University of Tennessee Health Science Center; Past President of the American College of Allergy, Asthma, and Immunology (ACAAI) and co-editor of the Atlas of Allergic Diseases.

Dr. Blaiss advises:

Do not assume it is a cold: If sneezing and a stuffy or runny nose come without a fever, sore throat, colored nasal discharge, and/or aches and pains, see a physician – it could be allergies.
Nasal allergies aren't child's play: Sometimes childhood indoor and outdoor allergies disappear for many years, only to start up again in adulthood. If symptoms reappear, see a physician to have them re-evaluated.
Nasal allergies can be hereditary: If parents have indoor or outdoor allergies, it is possible that their children will also. Nasal allergies tend to be hereditary - although the exact genetic factors are not fully understood.
Nasal Allergies: Tips from The Xperts
Recognizing the diverse needs of nasal allergy sufferers, Jeff May and Dr. Blaiss have joined up with Dr. Linda Stein Gold, dermatologist, among others in the Nasal Allergies: Tips from The Xperts campaign. Throughout the year this team of experts will offer tips and guidance to support nasal allergy sufferers with individual needs and interests. Nasal allergy sufferers will also be encouraged to speak with their physician to review their current nasal allergy management routine.

Indoor and outdoor allergy sufferers can log onto www.XYZAL.com to register for the My Xperts program. They will receive customized e-newsletters to support them in managing their nasal allergy symptoms and learn more about importance of visiting their physician to review their current nasal allergy management routine.

Indoor and outdoor allergy sufferers can also learn about an available treatment option XYZAL® (levocetirizine dihydrochloride), a once-daily prescription medication indicated for the relief of symptoms associated with indoor and outdoor allergies, as well as the treatment of uncomplicated manifestations of chronic idiopathic urticaria (CIU) in adults and children 6 years and older.

Nasal Allergies: Tips from The Xperts is supported by UCB and sanofi-aventis, the makers of XYZAL® (levocetirizine dihydrochloride).

About XYZAL®
Indications and Important Safety Information
XYZAL® is indicated for the relief of symptoms associated with allergic rhinitis (seasonal and perennial) and the treatment of uncomplicated skin manifestations of chronic idiopathic urticaria in adults and children 6 years of age and older.

The use of XYZAL® is contraindicated in: patients with a known hypersensitivity to levocetirizine or any of the ingredients of XYZAL® or to cetirizine (observed reactions range from urticaria to anaphylaxis); patients with end-stage renal impairment at less than 10 mL/min creatinine clearance or patients undergoing hemodialysis; and pediatric patients aged 6 to 11 years with impaired renal function.

Patients should be cautioned against engaging in hazardous occupations requiring complete mental alertness and motor coordination, such as operating machinery or driving a motor vehicle, after ingestion of XYZAL®. Concurrent use of XYZAL® with alcohol or other central nervous system (CNS) depressants should be avoided because additional reductions in alertness and additional impairment of CNS performance may occur.

In clinical trials, the most common adverse reactions in ≥2% of adult and adolescent patients (12 years of age and older) taking XYZAL® 2.5 mg, XYZAL® 5 mg, or placebo were somnolence (5%, 6%, 2%), nasopharyngitis (6%, 4%, 3%), fatigue (1%, 4%, 2%), dry mouth (3%, 2%, 1%), and pharyngitis (2%, 1%, 1%), respectively.

In clinical trials 4 to 6 weeks in duration, the most common adverse reactions in > 2% of pediatric patients (6-12 years of age) taking XYZAL® 5 mg included pyrexia (4% vs 2% placebo), cough (3% vs <1% placebo), somnolence (3% vs <1% placebo) and epistaxis (2% vs <1% placebo).

Please see accompanying full prescribing information or visit www.xyzal.com.

About Allergic Conditions
Many people suffer from the symptoms associated with common allergic conditions. The immune system of nasal allergy sufferers over-reacts to something in the environment, leading to symptoms that affect their respiratory system, eyes, or skin. Experts estimate indoor and outdoor allergies affect as many as 40 million people in the United States.

Seasonal allergic rhinitis (SAR), commonly referred to as "hay fever" or "outdoor allergies," is the most common form of allergic rhinitis. By definition, SAR includes allergies to seasonal pollens like grass, trees, and weeds, as well as mold. Perennial Allergic Rhinitis (PAR) is sometimes referred to as "year round" or "indoor allergies" and is characterized by allergic symptoms that last longer than four weeks. House dust mites, animal dander, and mold most commonly trigger PAR. Chronic Idiopathic Urticaria (CIU) is most commonly known as "chronic hives of unknown origin" and is defined as the occurrence of daily, or almost daily, wheals and itching for at least six weeks with no obvious causes.

About UCB
UCB is a global leader in the biopharmaceutical industry dedicated to the research, development and commercialization of innovative medicines with a focus on the fields of central nervous system and immunology disorders. Employing approximately 12,000 people in more than 40 countries, UCB achieved revenue of 3.6 billion euro in 2007. UCB is listed on NYSE Euronext (symbol: UCB). Worldwide headquarters is located in Brussels, Belgium; U.S. headquarters is located in Atlanta, Ga. For more information about UCB, visit www.UCB.com.

About sanofi-aventis
Sanofi-aventis, a leading global pharmaceutical company, discovers, develops and distributes therapeutic solutions to improve the lives of everyone. Sanofi-aventis is listed in Paris (EURONEXT : SAN) and in New York (NYSE : SNY).

For Further Information, Please Contact:
Lynn Duran
UCB
678-571-0116
lynn.duran@ucb-group.com
Amy Ba
sanofi-aventis
908-981-6563
amy.ba@sanofi-aventis

Kamis, 26 Februari 2009

Video: Designer Christian Siriano and LG Mobile Phones Combine Talents to Create 'Divas and Designers' Partnership




DESIGNER CHRISTIAN SIRIANO AND LG MOBILE PHONES COMBINE TALENTS TO CREATE "DIVAS AND DESIGNERS" PARTNERSHIP

Partnership Kicks Off During New York Fashion Week and Includes Custom Garment for Retail and National Consumer Mood Board Contest

SAN DIEGO, February 26, 2009 /PRNewswire/ — LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) announced that is has once again entered into a creative marketing partnership with rising fashion star Christian Siriano. The partnership –titled "Divas and Designers"– includes two components and kicked off during New York Fashion Week. As part of the marketing collaboration, Siriano has designed a special garment inspired by the fashion-forward LG Lotus phone. Both the garment and phone appeared on the runway during his Fall 2009 Show on February 19th at Bryant Park. The garment will also be available for retail distribution. The LG-Siriano partnership also includes a nationwide program that allows budding designers and stylists to create and submit their own "mood boards" online through www.lglotus.com. Siriano will select one board, and the winner will spend a day with him in his New York City design studio – all expenses paid. While in New York, the winner will work with Siriano to co-create an accessory – influenced by the winning mood board - that will be presented to the winner at the designer's show in September 2009.

The Divas and Designer partnership marks the second time LG Mobile Phones and Christian Siriano have entered into a creative partnership. Last September, for his Spring 2009 Show, LG and Siriano teamed up to design a scarf with a designated pocket for the award-winning LG Lotus phone, which was newly launched. This year, Siriano decided to showcase the custom designed item on the runway and make it available for retail.

Siriano created a garment in his collection with the award-winning LG Lotus in mind because of its fashion-forward design and ability to keep those-in-the-know in touch with uncompromising style. According to Siriano, "Divas and designers want fashionable phones worthy of their creativity. Mobile phones are fashion accessories, and the LG Lotus is sleek, chic, and fabulous!"

Ehtisham Rabbani, LG Corporate Vice President for LG Mobile Phones added, "The partnership with Christian has provided LG the perfect platform for marketing the Lotus to our more fashion-conscious customers. The LG Lotus—like a well-crafted garment—stands out in the crowd by fusing both style and functionality. Lotus owners know they are making a fashion statement every time they use their phone."

Siriano first became famous by winning season IV of the highly rated reality show "Project Runway." This is his second showing during New York Fashion Week and the first time his collection has appeared in the tents at Bryant Park.

The LG Lotus, which won the Red Dot Award for design, has a sleek, thin, square shape, giving it an undeniable fashion-forward appearance. Available in purple with beautifully etched lotus leaves, or an elegant matte black, the Lotus has enhanced messaging features, including a wide display screen and a full QWERTY keyboard, making it ideal for texting, email and IM. The LG Lotus is exclusively available through Sprint.

For more information on the LG Lotus and the Divas and Designers Contest please visit www.LGLotus.com.

About LG Electronics Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com


Contacts:
Demetra Kavadeles
(858) 635.5232
dkavadeles@lge.com

AJ Sarcione
(310) 248.6115
aj.sarcione@ogilvypr.com


Rabu, 11 Februari 2009

Video: Women in the Workforce Link Cosmetic Surgery to Success



WOMEN IN THE WORKFORCE LINK COSMETIC SURGERY TO SUCCESS

ASPS, Nearly 15-Million U.S. Working Women Considering Cosmetic Procedures

Arlington Heights, February 10, 2009 /PRNewswire/ — Faced with news of increasing layoffs, straining economic times, and a belief that hiring is based on looks, millions of American women are looking at cosmetic medical procedures to give them a competitive edge in the workplace. In a new telephone survey* compiled by the American Society of Plastic Surgeons (ASPS) of 756 women between the ages of 18 and 64, many reveal cosmetic plastic surgery procedures now appear to be an important rung on the success ladder.

13 percent (more than 1 out of 10 of the 115-million working-age women) say they would consider having a cosmetic medical procedure specifically to make them more confident and more competitive in the job market.

An astounding 3 percent (nearly 3.5-million working women) say they've already had a cosmetic procedure to increase their perceived value in the workplace.
73 percent (almost three out of four or, 84-million working women) believe, particularly in these challenging economic times, appearance and youthful looks play a part in getting hired, getting a promotion, or getting new clients.
80 percent (four out of five or 92-million working women) think having cosmetic medical procedures can boost a person's confidence.

Insurance Broker Janice Axelrod, a baby-boomer, recently had a chemical peel and fat transfers from her abdomen to her face. "Time has given me the professional knowledge. But time can take away the youthful sparkle of my appearance if I let it. When you look good, you feel confident. That gives me a competitive edge and something my clients have come to expect from me," says Axelrod.

ASPS Member Surgeon Loren Schechter, MD performed Axelrod's cosmetic procedures at Advocate Lutheran General Hospital in Park Ridge, Illinois. He says "Not only do the women believe youthful looks help in the workplace... they're acting on that belief."

John Canady, MD, president of ASPS says, "Consumers need to remember that while cosmetic procedures might help them in the job market, they're still medical procedures." Canady says women still need to proceed with caution. "Patient safety is ASPS' number one concern. Women need to do their homework. Go to the ASPS website at www.plasticsurgery.org to find an ASPS Member Surgeon in your area."

The American Society of Plastic Surgeons is the largest organization of board-certified plastic surgeons in the world. Representing more than 6,700 physician members, the Society is recognized as a leading authority and information source on cosmetic and reconstructive plastic surgery. ASPS comprises more than 94 percent of all board-certified plastic surgeons in the United States. Founded in 1931, the Society represents physicians certified by The American Board of Plastic Surgery or The Royal College of Physicians and Surgeons of Canada.

* Survey conducted by Opinion Research Corporation. Results have a +/- 3% error range.

Press Contact:
ASPS Public Relations
847 228 9900