L'Oreal Paris Celebrates 100 Years of Legendary Beauty

Slumdog Millionaire actress Freida Pinto, 21, has signed on as a spokesperson for L'Oréal Paris.The Indian-born star joins international personalities including Bollywood beauty Aishwarya Rai, actress Penelope Cruz and singer Beyoncé Knowles as a global representative for the brand.

Golden Globe Award winner Evangeline Lilly, 29, and film actress Elizabeth Banks, 35, have also been revealed as spokesmodels in the brand's upcoming campaigns.

3 Jun 2009 13:13 Africa/Lagos


L'Oreal Paris Celebrates 100 Years of Legendary Beauty

This month, L'Oreal Paris is honored to celebrate a major milestone of 100 years of legendary beauty. With products sold in over 150 countries around the world, L'Oreal Paris is a beauty leader grounded in science and driven by the passion to succeed. This centennial celebration recognizes the vision of its founder, French chemist Eugene Schueller, who developed the first permanent haircolor using an oxidation process, and the amazing growth one company has had over the past century.


One hundred years of legendary beauty are celebrated on these dates in history:


-- 1954: L'Oreal Paris was first brought to the U.S.
-- 1966: The first mass-market haircolor line comes to women everywhere!
We call it Preference.
-- 1973: Premiere of the "Because I'm Worth It" campaign.
-- 1983: Creme Riche Lipcolour, now today's popular Colour Riche
Lipcolour, was introduced to the small lineup of eye, lip and nail
colors, exploding the demand for a complete color cosmetics line.
-- 1984: L'Oreal offers the first hair styling mousse available in the
U.S.
-- 1985: L'Oreal made a major commitment by creating Studio Line styling
products and in the process played a significant role in creating the
U.S. styling products category as it exists today.

-- 1989: Plenitude, L'Oreal's skincare line, made its debut following a
major success in Europe. Its launch revolutionized skincare by
introducing prestige quality and technology to the mass market.



To showcase the rich history and amazing achievements of one company and one brand, L'Oreal Paris is celebrating this centennial by offering specials on some of the star products. These memorable, iconic products include Colour Riche Lipcolour, Voluminous Mascara, True Match Makeup, Excellence Haircolor, EverPure haircare and Revitalift skincare.


From the vast portfolio of legendary beauty, these products will be available for one week only in June or July at chain drug, food and mass market retailers nationwide at strategic, hot price points:


Voluminous Volume Building True Match Super-Blendable
Mascara $4.99 makeup collection $5.99
Colour Riche Lipcolour $4.99 EverPure haircare collection $5.99
Excellence Haircolor $5.99 Revitalift skincare collection $9.99


L'Oreal Paris is highly focused on the needs of its consumers - a growing proportion of women worldwide who expect high quality, product performance and a premium image. As a result, L'Oreal Paris is constantly pushing quality to higher levels with improved formulas, products that deliver specific benefits, luxurious packaging, more original innovations and a better visual expression of the brand.


About L'Oreal Paris:


The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics.


For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive "Can I Help You" diagnostic tool.


Source: L'Oreal Paris

CONTACT: Alisa Greco, +1-212-984-4908, agreco@us.loreal.com or Dana
Supnick, +1-212-343-8917, dsupnick@brandbuildingnyc.com


Web Site: http://www.lorealparis.com/

Video: L'Oreal Paris Celebrates Exceptional Community Achievement, Women's Empowerment and Dedication to Service with the Fourth Annual Women of Worth

Video: L'Oreal Paris Celebrates Exceptional Community Achievement, Women's Empowerment and Dedication to Service with the Fourth Annual Women of Worth Initiative

-- National Call for Nominations Begins April 20th --

--10 Honorees to Receive $5,000 for Their Cherished Cause --


NEW YORK (April 20, 2009) /PRNewswire/ — L'Oréal Paris is proud to continue their longstanding commitment to support women's inner beauty through the fourth annual Women of Worth grassroots awards program. Beginning April 20th, consumers are invited to visit the L'Oréal Paris Women of Worth online community at www.womenofworth.com, to nominate a woman whose service and dedication to volunteerism are making a difference. In addition to nominating women enriching their communities, visitors to the site will find helpful tips on how to get involved in local and national volunteer organizations, and also have the opportunity to read and share inspiring personal stories of worth and empowerment. Nominations are open through July 13h at www.womenofworth.com.

The Women of Worth initiative, which honors and awards women from across the country for their inspiring volunteer achievements and outstanding commitment to community service, was created to bring the L'Oréal Paris iconic brand philosophy, "Because I'm Worth It," to life and furthers L'Oréal Paris' ongoing commitment to female empowerment.

A Woman of Worth is an inspiring volunteer, a confident woman who is dedicated to making a difference in the lives of others and embodies the heart and spirit of the L'Oréal Paris brand. This year, 10 Women of Worth honorees will receive $5,000 for their charitable causes and a matching donation will be made on their behalf to the Ovarian Cancer Research Fund, L'Oréal's charitable partner since 1997. These 10 honorees will join an exceptional community of 30 previous Women of Worth honorees who have dedicated themselves to serving others in their community.

Additionally, one National Honoree will receive an additional $25,000 donation to her cherished nonprofit organization. The Women of Worth National Honoree will be chosen via a public online vote held this fall at www.womenofworth.com.

"We at L'Oréal Paris are honored and delighted to be celebrating the achievements of real women whose incredible volunteer work has made a significant difference in their communities," said Karen Fondu, President, L'Oréal Paris. "They have seen the obstacles that are facing so many during these challenging times and have empowered themselves and others to make a positive impact. By harnessing the power of service these incredible women are helping us all to achieve our common goals."

For more information about the Women of Worth Program and to nominate a woman in your community, please visit www.womenofworth.com.

About L'Oréal Paris
The L'Oréal Paris Brand Division of L'Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oréal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics - and includes such well-known brands as Preference, Excellence and Natural Match haircolors; VIVE Pro, Studio Line, and L'Oréal Kids haircare; Dermo-Expertise skincare, including Advanced Revitalift, Age Perfect, Skin Genesis, Sublime Bronze and Men's Expert; Colour Riche, True Match and Bare Naturale cosmetics collections, a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others, and the HIP High Intensity Pigments line.

L'Oréal Paris is dedicated to women around the world and the company has been inspired to give back and make a difference in their lives. In 1997, L'Oreal Paris made a long-term commitment to raising awareness for ovarian cancer, which continues to build. To date, L'Oreal Paris has helped raise more than $18 million dollars to further research and build awareness with fundraising efforts such as the L'Oréal Legends Gala and L'Oréal's annual "Color of Hope" cosmetic collection.

Press Contacts:
L'Oréal Paris
Michael Trese
mtrese@us.loreal.com
212-984-4101
Bratskeir & Company, Inc.
Patricia Rallis
prallis@bratskeir.com
212-679-2233

Elizabeth Banks Joins Beyonce Knowles and Eva Longoria Parker for Her First TV Ad For L'Oreal Paris

2 Mar 2009 12:00 Africa/Lagos

Elizabeth Banks Joins Beyonce Knowles and Eva Longoria Parker for Her First TV Ad For L'Oreal Paris


Elizabeth Banks



NEW YORK, March 2 /PRNewswire/ -- On March 2, 2009, L'Oreal Paris will debut the first television commercial featuring its newest spokesperson, actress Elizabeth Banks. Banks was recently signed to an exclusive worldwide contract as a spokesperson for the beauty company and its brands. This new television advertising features Banks alongside longtime L'Oreal Paris spokespeople, Beyoncé Knowles and Eva Longoria Parker.




The ad features three amazing L'Oreal Paris spokespeople talking about the brand's new True Match Super-Blendable Compact Makeup SPF 17. This new makeup features a creamy yet ultra-light texture that glides onto skin -- mimicking skin tone and texture -- while providing the same flawless, natural finish of a liquid makeup.


B-ROLL PACKAGE: Soundbites with Elizabeth Banks, Beyonce Knowles and Eva Longoria Parker and behind-the-scenes footage.


FOR ONLINE MEDIA:
Downloadable Video and Photos at:
www.dogmatic.com/MNR/Loreal/ElizabethBanks
*Available Starting Monday, March 2nd at 10:00 AM ET:

FOR TV MEDIA:
Satellite Feed of B-Roll Package Available on Monday, March 2nd
Feed 1: 10:15 AM - 10:30 AM, ET
Feed 2: 1:15 PM - 1:30 PM, ET
Coordinates: Galaxy 19, Transp. 13, C-Band; DL Freq: 3960(V)
Trouble#: 646.336.7977; Audio 6.2/6.8

About Elizabeth Banks:

Elizabeth Banks is one of Hollywood's most sought after young actresses. This past year, Banks had four films in theatres "W," "Zach and Miri Make a Porno," "Role Models" and "Meet Dave." Banks will star in "Lovely Still" slated for 2009 and most recently starred in the "Uninvited" and appeared as "First Lady Laura Bush" in Oliver Stone's "W" as well in Kevin Smith's "Zack and Miri Make a Porno." Banks' additional feature credits include "Seabiscuit," "Catch Me If You Can," "Invincible," "Fred Claus," "Slither," and all the "Spiderman" films. On the small screen Banks can be seen in a recurring role as "Dr. Kim Porter" on NBC's hit television series "Scrubs."


About L'Oreal Paris:


The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care that encompasses four major beauty categories - haircolor, haircare, skincare and cosmetics - and includes brands such as Preference, Excellence and Natural Match haircolors; VIVE Pro, Studio Line, and L'Oreal Kids haircare; Dermo-Expertise skincare, including Advanced Revitalift, Age Perfect, Skin Genesis, Sublime Bronze and Men's Expert; Colour Riche, True Match and Bare Naturale cosmetics, a portfolio of mascara and the HIP High Intensity Pigments line.


Source: L'Oreal Paris

CONTACT: Elana Gichon, +1-310-450-3884, elana.gichon@dogmatic.com, for
L'Oreal Paris


Web Site: http://www.dogmatic.com/MNR/Loreal/ElizabethBanks

L'Oreal Paris and Carelle Proudly Present the 2009 Golden Globes Compact to Hollywood's Leading Ladies

L'Oreal Paris and Carelle proudly present the 2009 Red Carpet Golden Globes Compact to Hollywood's Leading Ladies. Designed by Carelle, a fine jewelry company, the L'Oreal Paris 2009 Red Carpet Golden Globes Compact will be presented to top female nominees in the Best Actress Drama and Best Actress Comedy categories. One compact will be auctioned at www.ebay.com/lorealparis beginning January 11, 2009 with all proceeds benefiting the Ovarian Cancer Research Fund. (PRNewsFoto/L'Oreal Paris, David Barowowsky) LOS ANGELES, CA UNITED STATES 01/09/2009

9 Jan 2009 14:15 Africa/Lagos

L'Oreal Paris and Carelle Proudly Present the 2009 Golden Globes Compact to Hollywood's Leading Ladies

Inspired "Good Luck" Charm to be Auctioned For Charity

LOS ANGELES, Jan. 9 /PRNewswire/ -- In celebration of the 2009 awards season, L'Oreal Paris continues its tradition of honoring Hollywood's most talented women in film and television with a unique "good luck charm"-mirrored compact imbedded with bold, colorful gemstones chosen for their special meanings and powers. Designed by Carelle, a fine jewelry company, the 2009 Golden Globes Compact will be presented to top female nominees in the Best Actress Drama and Best Actress Comedy categories. One compact will be auctioned on www.ebay.com/lorealparis with all proceeds benefiting the Ovarian Cancer Research Fund.


(Photo: http://www.newscom.com/cgi-bin/prnh/20090109/NY57190 )


The L'Oreal Paris 2009 Golden Globes Compact Designed by Carelle provides the stars with an "antidote" to the exciting and often hectic energy surrounding the award season and festival circuit. The compact's stones were chosen based on their unique properties such as balance, strength and confidence -- the honorees that carry the compact are sure to have a secret weapon for success in their customized good luck charm.


The compact, entitled "Harmony," is a shimmering combination of lemon citrine and pale green quartz stones set in sterling silver plated in 18K yellow gold with diamond details in honor of the Golden Globes. The compact evokes a calming, balanced aura with yellow citrines that symbolize optimism, positive energy and enhanced creativity. The yellow is a perfect compliment to green as it represents harmony and "attracts success".


This stunning compact is not just for the stars -- one limited edition compact will be listed for sale with eBay Giving Works, a special part of the eBay marketplace that connects people to the causes they care about by offering them easy, convenient, and trusted ways to give. All funds generated will benefit the Ovarian Cancer Research Fund (OCRF). The compact is valued at $3650 and will be auctioned on www.ebay.com/lorealparis. The auction has an opening bid of $500 and will run from January 11th through January 18th. The charity auction is being managed on eBay by Auction Cause, a premiere auction management company.


L'Oreal Paris


The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris product family includes Preference, Excellence, Natural Match, Feria, and Couleur Experte haircolors; VIVE Pro, Studio Line, and L'Oreal Kids hair care; Dermo-Expertise skin care, including Advanced Revitalift, Skin Genesis, Age Perfect, Men's Expert, Sublime Slim and Sublime Bronze; and L'Oreal Paris Cosmetics, including the Colour Riche, True Match, Bare Naturale, Infallible and Wear Infinite collections, Voluminous, Double Extend, Lash Out, Volume Shocking and Telescopic mascaras, among many others, and the HIP High Intensity Pigments line.


Carelle


Following an enormously successful private label business with the most prestigious jewelers and fashion houses in the world, Carelle is excited to announce the launch of its own line of big, bold, and deliciously fun fine diamond and color gemstone jewelry. Inspired by the exquisite organic beauty of plant shapes and colors, each piece of jewelry is set in 18-karat Gold and features Carelle's signature leaf motif azure that invites light to shine through and capture the brilliant color of our beautifully cut stones. Led by highly regarded designer Chana Regev, whose worldly upbringing included stops in Switzerland, Italy, Israel, and New York, the Carelle team brings vibrancy, creativity, and ingenuity to their handcrafted jewelry. Even in its name, Carelle offers a clever philosophy: "Because of her", a playful French translation that celebrates the confidence of women and the drive behind each design. Carelle adorns women of all ages with its soothing stones, soft gold, and sense of fun and pleasure intertwined in its handcrafted style.


Photo: http://www.newscom.com/cgi-bin/prnh/20090109/NY57190
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN4
PRN Photo Desk, photodesk@prnewswire.com
Source: L'Oreal Paris

CONTACT: Vijay Lalwani, Brand Building Communications, +1-786-543-3815,


vlalwani@brandbuildingla.com, for L'Oreal Paris


Web Site: http://www.lorealparisusa.com/


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