Goodbye, Granny! Utilovation Introduces Utilo, the First Ultra-Chic Shopping Trolley for Stylish Women (and the Men Who Love Them)

The Utilo Trolley with Italian Linen bag. (PRNewsFoto/Utilovation, Inc.) NEW YORK, NY UNITED STATES 01/23/2009

23 Jan 2009 17:52 Africa/Lagos

Goodbye, Granny! Utilovation Introduces Utilo, the First Ultra-Chic Shopping Trolley for Stylish Women (and the Men Who Love Them)

NEW YORK, Jan. 23 /PRNewswire/ -- For the style conscious in cosmopolitan environs, shopping for a week's groceries is a choice among evils. Do I fire up the car and burn dino fuels hunting for parking? Grab a cab and award all my shopping discounts to the taxi-driver? Or worse yet, lug out a "metal cage on wheels," that rusty old granny cart that does no justice to my well-chosen ensemble?


(Photo: http://www.newscom.com/cgi-bin/prnh/20090123/LA62026)


Fashionistas, the green-friendly, and health-aware urban dwellers now can all agree. Utilovation has just introduced the Utilo(R) Trolley system, the first ultra-chic, collapsible shopping trolley. Handcrafted in the United States, the Utilo(R) Trolley is the first personal cart that you can tote along to boutiques and a local cafe, and won't be embarrassed to be seen with.


In a world of cheap wire granny carts, the Utilo(R) Trolley - and luxe price-tag - is a revolution. Made of high-grade aluminum tubes and featuring independently turning front wheels and a cup-holder attachment, the Utilo's light, sturdy frame is a curvy work of art.


But the real bliss is in the bag. Utilo's frame is there to support finely-worked, American-made leather and canvas or linen bags, with Italian nickel-plated hardware, multiple zippered pockets, and a lidded "privacy top".


The Utilo Trolley was designed by Colleen Garot, a devotee of "everyday health" with a passion for walking and shopping around her Brentwood LA neighborhood. "I searched stores and the Internet for a trolley that looked good, was big enough for shopping and errands, and was tough enough to do it all," Garot says. "I kept thinking I would find one. But I never did."


The can-do daughter of an LA fireman, Garot spent two years with engineer Richard Hudgins prototyping several forms of trolleys, even those that folded into tiny boxes. "They all came out just plain ugly," Garot admits. "It turned out, what my girlfriends and I wanted was not a new architecture to the trolley, but a chic-looking alternative to the trolleys that existed."


Trolleys currently are offered in four colors - chocolate, gunmetal, charcoal, and lime sorbet - and two sizes, the Utilo Original and Utilo Mini. For her Spring-Summer line, Garot is offering several unique bag styles for each trolley size. Each bag is hand-stitched, and serial-numbered.


The Utilo Trolley will have its coming-out party at the New York International Gift Fair Show, January 25 to 29, 2009, at New York's Newest, Pier 90, Booth #23026. Consumers or the trade may purchase at www.UtiloTrolley.com. Press kits are available at the Show, or online at www.UtiloTrolley.com/press.


Utilovation, Inc. is the manufacturer and marketer of the Utilo(R) Trolley, the first ultra-chic collapsible personal shopping trolley. Founded in 2006 in Los Angeles, the company is based in San Marcos, CA.


For information: www.UtiloTrolley.com
Contact: Doug@Utilovation.com
Phone: 760/560/7044

Photo: http://www.newscom.com/cgi-bin/prnh/20090123/LA62026
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN7
PRN Photo Desk, photodesk@prnewswire.com
Source: Utilovation, Inc.

CONTACT: Doug DuMont, VP Marketing of Utilovation, Inc.,
+1-760-560-7044, Doug@Utilovation.com


Web Site: http://www.utilotrolley.com/