Video: L'Oreal Paris Celebrates Exceptional Community Achievement, Women's Empowerment and Dedication to Service with the Fourth Annual Women of Worth

Video: L'Oreal Paris Celebrates Exceptional Community Achievement, Women's Empowerment and Dedication to Service with the Fourth Annual Women of Worth Initiative

-- National Call for Nominations Begins April 20th --

--10 Honorees to Receive $5,000 for Their Cherished Cause --


NEW YORK (April 20, 2009) /PRNewswire/ — L'Oréal Paris is proud to continue their longstanding commitment to support women's inner beauty through the fourth annual Women of Worth grassroots awards program. Beginning April 20th, consumers are invited to visit the L'Oréal Paris Women of Worth online community at www.womenofworth.com, to nominate a woman whose service and dedication to volunteerism are making a difference. In addition to nominating women enriching their communities, visitors to the site will find helpful tips on how to get involved in local and national volunteer organizations, and also have the opportunity to read and share inspiring personal stories of worth and empowerment. Nominations are open through July 13h at www.womenofworth.com.

The Women of Worth initiative, which honors and awards women from across the country for their inspiring volunteer achievements and outstanding commitment to community service, was created to bring the L'Oréal Paris iconic brand philosophy, "Because I'm Worth It," to life and furthers L'Oréal Paris' ongoing commitment to female empowerment.

A Woman of Worth is an inspiring volunteer, a confident woman who is dedicated to making a difference in the lives of others and embodies the heart and spirit of the L'Oréal Paris brand. This year, 10 Women of Worth honorees will receive $5,000 for their charitable causes and a matching donation will be made on their behalf to the Ovarian Cancer Research Fund, L'Oréal's charitable partner since 1997. These 10 honorees will join an exceptional community of 30 previous Women of Worth honorees who have dedicated themselves to serving others in their community.

Additionally, one National Honoree will receive an additional $25,000 donation to her cherished nonprofit organization. The Women of Worth National Honoree will be chosen via a public online vote held this fall at www.womenofworth.com.

"We at L'Oréal Paris are honored and delighted to be celebrating the achievements of real women whose incredible volunteer work has made a significant difference in their communities," said Karen Fondu, President, L'Oréal Paris. "They have seen the obstacles that are facing so many during these challenging times and have empowered themselves and others to make a positive impact. By harnessing the power of service these incredible women are helping us all to achieve our common goals."

For more information about the Women of Worth Program and to nominate a woman in your community, please visit www.womenofworth.com.

About L'Oréal Paris
The L'Oréal Paris Brand Division of L'Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oréal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics - and includes such well-known brands as Preference, Excellence and Natural Match haircolors; VIVE Pro, Studio Line, and L'Oréal Kids haircare; Dermo-Expertise skincare, including Advanced Revitalift, Age Perfect, Skin Genesis, Sublime Bronze and Men's Expert; Colour Riche, True Match and Bare Naturale cosmetics collections, a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others, and the HIP High Intensity Pigments line.

L'Oréal Paris is dedicated to women around the world and the company has been inspired to give back and make a difference in their lives. In 1997, L'Oreal Paris made a long-term commitment to raising awareness for ovarian cancer, which continues to build. To date, L'Oreal Paris has helped raise more than $18 million dollars to further research and build awareness with fundraising efforts such as the L'Oréal Legends Gala and L'Oréal's annual "Color of Hope" cosmetic collection.

Press Contacts:
L'Oréal Paris
Michael Trese
mtrese@us.loreal.com
212-984-4101
Bratskeir & Company, Inc.
Patricia Rallis
prallis@bratskeir.com
212-679-2233