This is a 19 year old Brigitte Bardot wearing a bikini at Cannes Film Festival in 1953, starting the trend of bikini-clad stars for the festival. Despite the controversy, some in France admired "naughty girls who decorate our sun-drenched beaches." Her bikini caused a sensation with photographers, and was considered shocking in Western countries. By todays standards it is rather tame but taken in context of the time period, the 1950's, it was ESCANDALO!!!!
Bardot, photographed wearing similar garments on beaches during the Film Festival (1953) and who wore a bikini in And God Created Woman (1956), helped popularize the bikini in Europe in the 1950s and created a market in the US. Photographs of Bardot in a bikini, according to the The Guardian, turned Saint-Tropez into the bikini capital of the world. The Cannes Film Festival, held on the French Riviera each May, remains as a reminder of the days when a starlet was as big as her swimsuit was brief.